"Luke Medlock is a multi-disciplinary designer, longing for the world to stop using Comic Sans, unless sarcastically. He marries his desire for designing digital products to find solutions to real user problems in the world, with the need for beauty in our everyday lives, to create products of value that impact and delight. Prior to his work in digital platforms, his adoration for design, both as a practice and a mindset, stemmed from his love of typography. Something that to this day he practices, building brands based around lettering and hand crafted type. In both type and digital, Luke’s worked with well known companies, brands & institutes including Adobe, Smirnoff, Daks, Penguin Books, Glastonbury Festival and University of Arts London."