Interaction Design, Projection Mapping, UI, Experiential.

Aure is an augmented reality Heads Up Display (HUD) that increases a driver’s attention and decreases human error using Ford smart technologies. It provides you with the most reliable, efficient way to drive by taking in signs, traffic warnings, and hazards before displaying the information in easily digestible graphics on the windscreen. The ford smart technologies we used are as followed: Lane Keeping Aid, Traffic Sign Recognition and Active City Stop.